ALCATEL ONETOUCH launches IDOL X+ in Malaysia


KUALA LUMPUR, March 21, 2014 – ALCATEL ONETOUCH has just unveiled the IDOL X+ today with the intent to bring life-like realism to content by featuring matching design along with superb performance.

Building on the global success of the IDOL range, the IDOL X+ combines a 5" FHD 441 ppi display and a 13.1MP camera capable of 1080p recording with an Octa Core 2GHz processor and 2GB RAM, all in an ultra-trim handset that is just 7.9mm thin. Built with content in mind, the IDOL X+ brings vibrant colours to pictures and videos. It is finely-tuned to unleash the full power of the Octa Core processor for smooth web browsing, immersive gameplay and compelling 3D graphics but is also frugal when it comes to power consumption. The new processor increase battery efficiency, which demonstrates a 18% reduce in power consumption compared to a Quad Core chip when decoding 1080p video. It also includes smart performance tweaks like allocating each web page tab to a different CPU core to achieve smooth but fast browsing.


Despite packing a lot of punch under the hood, the exterior of the IDOL X+ stays true to its roots; keeping the slim and sleek styling of the IDOL series. The IDOL X+ takes styling and choice to the next level with its unique IML spin effect and the brushed metal metallic frame.

The almost borderless, 2.4mm edge to edge design enables immersion by allowing pictures and videos to fill the entire space. Added also is the market-leading FHD IPS display that has a viewing angle of more than 170 degrees, which makes the IDOL X+ the perfect device to show off pictures and videos to friends and family.

The perfectly designed side speakers produce louder and higher quality sound, supporting SACD's 24bit/192KHz playback which is 4 times better than CD. The IDOL X+ also retails with specialized JBL earphones, allowing users to listen to music as it is intended.

For a limited time only, Malaysian retail packages of the IDOL X+ is also bundled with a Bluetooth-enabled wristband fitness tracker dubbed the BOOMBand. BOOMBand utilizes an LED system to pass on notifications from the IDOL X+ via a companion app. The tracker monitors movement and sleep, in addition to warning users if it loses contact with the phone.
Alongside the IDOL X+, ALCATEL ONETOUCH has also launched the IDOL ALPHA. ALCATEL ONETOUCH’s design has taken a new direction, with the addition of exciting curves. You will be attracted from the first glance of the device with its unique and sleek design which stands out from the market. It mixes metal case, curves and translucent edges to create a device out of current categories. This innovative design is ideal for both business and casual use. Its unique design and great performance of Quad Core 1.2 GHz simply attract everyone's eyes.

IDOL ALPHA takes creativity to a new level with translucent edges, which illuminate in various modes such as charging, video, notifications, and more to give a smarter experience.

Finely set in an aluminum metal frame with a 7.5mm thin body and a distinctive finish. The 4.7” edge-to-edge HD IPS screen delivers the extraordinary floating lens idea and it is one of the kind.

The IDOL ALPHA shows the evolution of the IDOL family; taking creativity and design in a new and unexpected direction.

The IDOL X+ is retailed at MYR 1,299 while the IDOL ALPHA is retailed at MYR 1,099 and both will be available exclusively at ALCATEL ONETOUCH roadshow at Low Yat Plaza Concourse which goes on until March 23, 2014; thereafter available nationwide.

IDOL X+ 
·         5” Full HD IPS display
·         Octa Core 2 GHz, 2GB RAM
·         13.1 Mpxl Full HD main camera
·         2 Mpxl 1080p front camera
·         Hi-Fi sound with JBL™ earphones
·         HD video
·         7.9mm thin
·         2500mAh

BOOMBand
·         Connect easily via Bluetooth 4.0
·         Vibrate rapidly when user is away from phone
·         Automatic steps and calories calculation
·         Tracks hours slept and record
·         Gentle vibrating morning alarm


IDOL ALPHA
·         4.7” HD IPS display
·         Quad Core 1.2 GHz, 1GB RAM
·         13.1 Mpxl main camera
·         1.3 Mpxl 720p HD front camera
·         Multi-touch 10 points
·         42 Mbps Downlink
·         7.5mm slim design with metal frame
·         Revolutionary translucent structure with lighting
·         HD edge-to-edge display with floating lens

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