OPPO Debuts in Malaysia - Launches flagship N1 smart phone and three other smartphone models

11:24 PM article , mobile , oppo , press release 0 Comments

KUALA LUMPUR, February 18, 2014 – OPPO Electronics Corp, an international manufacturer
of  smartphones  is making its debut in Malaysia with the launch of its flagship Android handset,
the OPPO N1.

OPPO is a globally registered technology brand that has carved a significant presence in North
America  and  Asia.  Having entered the mobile market  in 2008, OPPO Electronics now boasts a
network of offices in several countries including Thailand, Indonesia, Vietnam, India and Mexico.
The  company  also  has  an  office  in  the  United  States,  where  it  markets  its  blu-ray  range  of
products.

“Malaysia is an exciting market for us. The people here are technology savvy and are constantly looking  for  compelling  designs  and  advanced  capabilities  for  their  mobile  applications.  We believe OPPO is the right match as our main  focus is meeting our customers' needs.  We are a young and innovative company that develops devices to give each user a unique experience without sacrificing simplicity. What makes us different is that from the very beginning, we vowed never to become a regular brand,” said William Fang, OPPO Electronics Chief Executive Officer. 

On  the  OPPO  N1,  he  said  more  than  1,500  engineers  were  involved  in  the  research  and
development  process  to  create  the  cutting-edge  smartphone.  The  company's  engineers
produced  200  patent  applications  every  month  for  technology  innovations,  placing  OPPO
among the 10 most productive companies in terms of technology innovations.

“Typically, we would require a research period of 9-12 months to manufacture a smartphone but for the N1 we invested 18 months in R&D. We manufactured some parts of the phone in-house, and the units underwent several tests including temperature, humidity, and weather conditions before they were ready for the shelves,” explained Product Manager, Haifeng Wang. 

OPPO N1, the star of the N series features a 5.9-inch 1080p display, Snapdragon 600, 2GB of
RAM, 16GB of storage, and the signature swiveling 13MP camera. The biggest highlight of the
OPPO N1 is its camera, which can rotate up to 206 degrees and can lock at any angle.

“The key is customers no longer have to choose between taking a selfie with a lower quality
front camera or with the higher quality back camera but shooting blind. Now, all we need to do is just swivel it around and get the shot we want with the same camera”,  beamed Brand Manager, Lu Chen.

The O-touch panel on the backside of the N1 can switch on the picture mode without touching
the screen, and take pictures with it.. It also offers a keychain-friendly O-Click remote that caters
for off-device operation and control, including remote camera operation. It connects wirelessly to  the smartphone via Bluetooth, and it is set on an alarm sound connection on the phone and OClick to help locate a misplaced N1 or O-Click. The N1 is priced at RM1798.

The OPPO N1 also has the distinction of being the  first to  come with Color OS,  and it has over
400 unique design improvements and 37 unique patents in the OS for highly improved usability
and artistic look. The Color OS‟ unique features allow customers to draw on the screen with
one finger, turn on the  phone, camera, or any other applications easily.  The Color OS can  be
activated with a simple touch of a finger and it can recognize gestures.

“For instance,  with  one finger  you  can turn on the phone/flash,  two fingers  to control volume, and  three fingers  to screen shoot. With  more than three  fingers, you can turn on the  camera, and this is called the N1‟s multi-finger gesture,” added Haifeng Wang.

Simultaneously, the company is also introducing the Find 5 Mini, the R1 and the OPPO Neo. All
three phones have distinct features and benefits targeted at different customer segments.



The  OPPO  Find  5  Mini  comes  with  a  4.7-inch  screen  with  a  960  x  540p  resolution,  1.3GHz
quad-core  processor,  1GB  RAM  and  4GB  ROM.  It  has  a  2000mAh  battery  packed  inside  a
7.75mm  thick  body.  The  phone  features  an  8  mega-pixel  f/2.0  rear  camera,  along  with  a  2
mega-pixel front. The device gets OPPO‟s take on Android, i.e., Color OS which is based on
Android 4.2 Jelly Bean.

With admirable specifications, the OPPO R1 offers a 5-inch IPS display boasting a resolution of
1280 x 720 pixels with a 1.3GHz quad-core processor and 1GB of RAM. The handset is 142.7 x
70.4 x 7.1mm in size and weighs only 140 grams. The Oppo R1 also has an 8MP camera on
the  rear  with  f2.0  aperture  as  well  as  a  5MP  front-facing  camera  for  video  calls.  Other  key
OPPO  R1  specifications  include  16GB  internal  storage,  WiFi,  Bluetooth,  TD-SCDMA/GSM,
Android 4.2 Jelly Bean.

Targeted at the low-end market, the OPPO Neo has a 4.5 inch screen size with IPS display 854
x  480 pixel resolution. It is powered by dual-core 1.3GHz processor and sports with 512MB of
RAM. The phone is coupled with 5 megapixel rear camera and 2 megapixel front facing camera,
and runs on Android 4.2 Jelly Bean with Color OS user interface and a Quick reach gesture to
operate  the  phone.  OPPO  Neo  also  has  dual-SIM  dual  standby  and  has  1,900  mAh  battery
capacity in 132 x 65.8 x 9.2mm body dimension, and weighs in at 130g.

With the launch of four mobile phones, William Fang  said that OPPO, which means  „friend‟ or
„companion‟   hopes  to  become  good  friends  with  the  over  42  million  mobile  subscribers  in
Malaysia, who make-up 143% of the mobile penetration rate in the country.